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Why you can't stick to the plan: The Executive Functions Cheatsheet - FREE guide

It's not your fault you can't stick to a healthy eating plan. You just haven't been given the right information to know how to make the right choice, the easy choice. Pop in your details below to get your FREE guide

WHAT YOU'LL GET:

1: Learn what the executive functions are and the vital role they play in regulating future-oriented behaviour (i.e. food choices that will benefit us long term)

2: Understand what causes impairment in these and how that causes you to go off-plan (hint: it's one thing almost every mainstream diet promotes in some form!)

3. Discover what you can do to finally turn it all around and make food choices that align with who you want to be and what you want from life

4. Weekly tips and tricks, news and exclusive offers for changing your relationship with food via our 'Weekly Wedges' newsletter

I ate potatoes for a year. So you don't have to.

Welcome to the home of the original potato diet - and our brand new WillSkillpower Program! This is a groundbreaking, comprehensive approach to science-based, sustainable behaviour change and weight loss that my initial self-experiment, the Spud Fit Challenge, has become.

Find out how it works

Why you can't stick to the plan: The Executive Functions Cheatsheet - FREE guide

It's not your fault you can't stick to a healthy eating plan. You just haven't been given the right information to know how to make the right choice, the easy choice. Pop in your details below to get your FREE guide

Meal plans are fine. Thought plans are life-changing

Hi, I'm Andrew

By 2015 I was at my heaviest and saddest. Decades of the binge cycle had left me hungry, out of control with food and getting really worried about what the future held. I thought I was broken because, no matter how much I knew about what I should be eating, I always ended up falling off the wagon.

The problem wasn't not knowing that reaching for the cookie jar after a stressful day was making me fat. It was that I just didn't know how to stop doing it.

No diet or plan or program existed to teach me that. So I created one.

I've now helped thousands of others overcome cravings and emotional eating, stick to healthy eating, and get their life back. It is:

  • Simple. No more wrestling with food choices. Super quick. Super easy meals.
  • Satisfying. Eat as much as you want. As often as you want. For any reason.
  • Nutritious. No pills, bars, shakes, salt-drenched packaged meals or powders. Just real, whole food.
  • Cheap. The ultimate antidote to fancy, hard-to-find and expensive ingredients!

“I think a miracle has occurred. My cravings are gone. I'm absolutely satiated and my focus has shifted off of food to other stuff in my life. Plus I have lost 12 lbs. Andrew = Genius! This has never happened to me before.”
Rosalyn | January 2021 Spud Fit Challenge

Learn More

Results are typical

Meet some of our Success Stories - people just like you

Wendy Swiger

Marty Ritz

Mark Dixon

Karen Laurvick

Julie Simiana

Adam Morgan

Mary-Jeanne Smith

Arthur Gooch

Lynn Howie

Andrew goes viral

The Doctors | 10 mins read

The Doctors

Potato-Only Diet? Andrew appears on 'The Doctors' with Dr John McDougall.

Emily Thomas | 3 mins read

BBC

Could you survive on just one food?

Carolyn Webb | 3 mins read

The Age

How to chip away the weight with a potato-only diet.

Alisa Hrustic | 5 mins read

Men's Health

Can the potato diet help you lose weight safely?