The Spud Fit Challenge

Really? Yes! Eat as much as you want. As often as you want. For any reason.
Potatoes are synonymous with carbs but most people don’t realise they actually contain a lot more water! Combine that with their fibre content (both contain zero calories) and you actually get a low calorie density food that you can eat in unlimited quantities while losing weight.

We are not set up to make our best, most logical and rational decisions when stressed. Throughout our evolution, stressful situations typically required drastic action, NOW! Fight or flight.
Hunger is just another stressor. Until modern times, starvation was always a real and present danger. The appropriate response to hunger was to eat whatever was available, as soon as possible. That response is still hard-wired into us, making it really hard to make good food choices when we're hungry. The best way to take this out of the equation is simply to avoid hunger. If in doubt, eat spuds!

High calorie density foods trigger an exaggerated dopamine release in our brain. This is responsible for the 'bliss point' - the holy grail of junk food scientists (and chefs!) everywhere. Lower calorie density foods do not trigger these dopamine related ‘foodgasms’. Sorry to say, but while you're taking the Spud Fit Challenge, you’ll have to search for your ‘gasms’ elsewhere

Did you know the cells in our tastebuds are entirely replaced every two weeks? So after just 14 days of spuds, nothing on your tongue will have ever tasted anything else! At that point the taste of an apple will blow your mind - who needs cake?! This is one part of our circuit breaker.

Modern research has shown that our gut bacteria send signals to our brains to influence our cravings. When you eat junk, the junk-loving colonies of bacteria grow and their message gets louder. Potatoes are the ideal pre-biotic food to create perfect conditions for healthy bacteria colonies to grow and send loud, HEALTHY craving signals to your brain.

Serotonin is the major hormone that regulates our mood - and up to 95% of its production happens in our digestive system! The fibre and resistant starch in spuds encourage abundant serotonin production.
Combine this with the sense of pride you get when all the small wins start to snowball, and your boosted self-esteem will have you walking on air.
Bottom line: raise your baseline level of happiness with a baked spud or twenty!

Fibre is probably the most overlooked and underrated nutrient of all time. Higher fibre intake is consistently associated with better health outcomes across the board. Digestive health is a key factor in our overall health and potatoes have both the fibre and the water content your body needs to get things moving, and calm things down.
Digestive happiness is a game changer.

... is FAR more important than what you do.
If you don’t take in any of the junk that harms your health, you don’t need to worry about planning every single mouthful to the nth degree. You don’t need more antioxidants, more vitamins, more minerals, more protein or more calcium. You don’t need to maximise, prioritise or optimise anything. Spuds contain enough of everything you need so the endless search for more nutrition is a waste of time and energy. Enough is enough - literally.

Actually I am a sports nut. I love to train hard, and there are many physical and mental health benefits to exercise. But weight loss isn't one of them.
You do not need to exercise to lose weight and feel great. In fact, in the beginning, you’re better off forgetting about exercise - you don’t need the added pressure and stress that comes with it. It won’t be long until you’re jumping out of your skin and looking for ways to burn off your extra energy. You’ll be exercising because you WANT to, not because you HAVE to.